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The 'other'
NEWS FEATURE 1
Is President Trump on the brink of a new Watergate?
NEWS FEATURE 2
Playing with Greek fire
DIGEST AMERICAS
No Trump bump for Twitter’s profits
DIGEST EUROPE
Fed up with taking the flak, Brussels launches a revamp
DIGEST EUROPE
Martin Schulz’s bid to topple Merkel hits turbulence
DIGEST ASIA-PACIFIC
Did Kim Jong-un order his own half-brother’s assassination?
DIGEST ASIA-PACIFIC
Kim’s missiles pose a major foreign policy challenge for Trump
DIGEST AFRICA
Former Liberian warlord Charles Taylor phones allies from UK prison
DIGEST AFRICA
The resignation of a general shines further light on the atrocities in South Sudan
DIGEST AFRICA
Armyworms and drought threaten millions of people in southern and eastern Africa
DIGEST MIDDLE EAST
Siege, chemical weapons and misinformation: How Assad broke Aleppo
DIGEST MIDDLE EAST
Is the two-state solution dead and buried?
THE PICTURE
Basking in a purifying golden glow
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Testing for Ebola in 15 mins
Malaysian aid for Rohingyas arrives in Bangladesh
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People in numbers
IN SCIENCE
De-extinction: Not such a mammoth task?
IN MEDICINE
Why are we so bad at remembering details?
IN TECHNOLOGY
A white dwarf star contains the building blocks for life
roadsandkingdoms.com
The Friendliest Border - Roads & Kingdoms
foreignpolicy.com
The Blackwater of Jihad
africanarguments.org
The Strong Breed: The rise and fall of Africa’s great literary leaders | African Arguments

No Trump bump for Twitter’s profits

Social Media
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The Twitter accounts of US President Donald Trump: @POTUS and @realDonaldTrump.
Andrew Harrer/Bloomberg via Getty Images
The Twitter accounts of US President Donald Trump: @POTUS and @realDonaldTrump.
S ad!”; “Bad hombres!”; “FAKE NEWS”.
For the past two years, Donald Trump has yelled these Trumpisms at the world through his favourite loudspeaker: Twitter. Before his election victory, @realDonaldTrump used the platform to bypass the “dishonest media” and lambast “crooked” Hillary Clinton. Since his inauguration, Twitter has been his primary means of announcing policy, conducting diplomacy and sticking up for his daughter Ivanka’s clothing line.
The world is watching. And yet Twitter still can’t turn a profit. This week, the company announced that its shares had fallen by as much as 10% on February 9 after it posted its slowest revenue growth figures since going public four years ago. Why?
The Financial Times puts Twitter’s travails down to heightened competition for advertising revenue. Instagram now puts advertising in its Stories feature; Facebook is testing mid-roll adverts which play during videos; and Snap, the owner of Snapchat, is making a play for  advertising budgets as it plans to go public.
In terms of engagement, Twitter has enjoyed a noticeable ‘Trump bump’: by the final quarter of 2016, it averaged 319 million active users across the globe every month, while the number of people logging on every day is up 11% from the same period last year. However, these figures still lag behind Twitter’s main competitors: WhatsApp and Facebook have both increased their monthly users by around 500 million since 2014.
According to Jack Dorsey, Twitter’s chief executive, “having the world’s leaders on our platform talking about global issues is all positive for Twitter”. But President Trump’s Twitplomacy is arguably a hinderance. Many advertisers are reluctant to run ads on a platform that is filled with politically charged and often abusive discourse, an atmosphere Mr. Trump has stoked with his divisive rhetoric. In short, Twitter is not “brand safe”, keeping companies like Disney from acquiring it.
Donald Trump alone will struggle to #MakeTwitterGreatAgain.
Henry Goodwin
The World Weekly
16 February 2017 - last edited 6 days ago